Reading 3 The Future of Groundswell

I finished the last chapter of this book yesterday, and I felt I completed a long journey and I also looked forward some new things. The title of the last chapter is “the future of groundswell”. The beginning is still a story talking about Jason Korman and his winery. It shows what an important roles the groundswell plays in the development of a small business. I find an interesting website from the story which is “gapingvoid.com”.

Blogger, Facebook or Twitter, can belong to the groundswell. In this web I learned that even a designed card could be the tool in the groundswell. It combine the art and business perfectly.

Sometimes, one abstract picture matching several simple sentences can tell people more than thousands words. People will have more options of the groundswell due to the technology in the future, but the right attitude should be accepted from beginning to end. According to what the book summarized, I also have my own understanding.

The foundation of the groundswell is person-to-person activity. Most people you facing are strangers. You do not see them and know them before, but you should have an effective communication with them. In the business activities, groundswell can provide not only the help of spreading information, such as posting product information, but also the help of collecting information, such as the feeling or the problem after the customers bought the products. Regarding the groundswell as a good listening tool, you will realize the best listeners will end up the smartest. Every new tool or technology of groundswell will need time to let more people admit and accept. Before it works, people should be patient and confident.

Changes always happen, and then situation will be different. In the groundswell, people often can see unexpected event, but mostly, the successful unexpected event will be a new beginning. People will adjust and learn from these events. People are encouraged to try new idea and catch the opportunity to get success. Collaborate cooperation is needed everywhere, so as the groundswell. Working together and backing each other up will improve the success rate for all the companies.

Let us learn and remember the principles of groundswell thinking and do service for your customers and company. The groundswell will rise you up.