You just need one minute to log in your Sina account, and then you can share whatever you like with others through it. Compared with traditional blogs, it allows users to exchange small elements of content such as short sentences, video links, and individual images, etc. The topics on it vary from the simple, such as "what I'm thinking about right now," to the thematic, such as "job hunting", and from the personal, such as “seeking for a friend”, to the commercial, such as “product promotion”.
As a communication tool, Sina Microblog is used as a platform for people sharing their feelings, connecting with their old friends and making new friends. You can note down what is happening in your surroundings or post a newly taken picture of your baby, then it share with your friends by simply click the mouse.
As a news tool, Sina Microblog is also seen as an important source of real-time news updates. Owing to its nature of reaching the audience quickly, people take it as a convenient way of being exposed to the outside world and getting updated from time to time.
As a marketing tool, with the constant growth in the
number of users, some business people also view it as a way of marketing. It is
often the case that people would give a simple remark on their microblogs if
they feel great or awful about a certain product they’ve got. And business men
have noticed it that besides posting ads directly, people’s opinions are also
important in promoting, and they are now taking measures.
Sina
Microblog is totally free for their users, so I think everyone would like to
log in if he knows about it. Now many people use Sina Microblog to run their
business, such as me. I own an on-line store in shopping web site, and I have
thousands of fans on Sina Microblog, which means when I post a new message,
thousands of people would see it. So I often post the picture and relative
information of commodities in my on-line store, people who are interested will
send me a private message. I have sold lots of things in this way. Sina
Microblog can be an advertising tool in this situation.
Sina Microblog is easy to write and
people can use it almost anywhere and anytime, so news posted on Sina Microblog
is reported timely. With an increasing number of Sina users, it is not only a
communication tool but also advertising or marketing tool. I believe Sina
Microblog will have more new functions and play a more important role in the
future.
